[ Solution ]
To address declining readership and reinforce trust, Vedomosti launched a bold campaign: "Our Best Article." The campaign featured Article 29 of the Russian Constitution—guaranteeing press freedom and banning censorship—published across media outlets as a statement of the newspaper’s values. Supported by leading journalists and opinion leaders, including Alexei Navalny (RIP), Vladimir Pozner, Leonid Parfenov, Olga Romanova, and Sergey Guriev.
[ Result ]
Vedomosti's daily audience increased 36% in just one month.
