[ Solution ]
To grow Nutella's penetration and equity as a ‘top choice for breakfast,’ we launched the ‘Happiness for Breakfast’ platform, expanded the target audience, and executed the boldest campaign in the brand's history.
[ Result ]
To grow Nutella's penetration and equity as a ‘top choice for breakfast,’ we launched the ‘Happiness for Breakfast’ platform, expanded the target audience, and executed the boldest campaign in the brand's history.